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Race a Wild Mountain Lion


Run Wild to reconnect with nature and remember why mountain ecosystems are worth protecting! This year you’ll be racing against Gaia, a mountain lion living in the Pacific Northwest. As she roams her territory between September 24 – October 3, we’ll be tracking the distance she covers each day. As you log activities during the challenge, see how far you’ve gone in comparison. You can join the challenge, and you'll see if your efforts are enough!

As you participate in Run Wild, you’ll learn more about the human impact on wild spaces and what we can do to better preserve and protect the mountains for us all. Timothy Olson from Adidas, who just ran the Pacific Crest Trail’s fastest ever time, will give his insights on running trails, connecting with nature and responsible recreation in the great outdoors.

mountain lion roaming

Run Wild 2021 Partners

We believe unconventional collaborations are needed to bring the urgency of environmental action to the attention of people worldwide.We are grateful to our partners, United Nations Environment Programme (S.P.E.C.I.E.S.). Thank you for your support of Run Wild 2021. Learn more about how UNEP’s current projects help prevent, halt, and reverse the degradation of ecosystems worldwide and how S.P.E.C.I.E.S. is working to protect the world’s native carnivore populations—a species that is key in overall ecosystem health.

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The UN Environment Programme is the leading global voice on the environment. It is the global voice for environment and leadership. UNEP collaborates with the governments and civil society, as well as other UN agencies and international organisations around the globe. Read more about the UN Decade on Ecosystem Restoration and how UNEP is working to prevent, halt, and reverse the degradation of ecosystems worldwide or the Vanishing Treasures programme that aims to protect endangered and iconic mountain species such as the snow leopard, Royal Bengal tiger or mountain gorilla.

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S.P.E.C.I.E.S’. mission is to ensure the viability, diversity, and integrity of the world’s threatened, endangered, and declining native carnivore populations and communities [Order Carnivora] and their prey; mitigate threats to their future survival; and restore their part to the healthy functioning and integrity of the planet’s ecosystems. Learn more about their projects and donate to their efforts here.

Timothy Allen Olson 

Timothy Olson is the two-time winner and previous record holder of the Western States 100 Mile race, with numerous other ultra-running wins. Timothy loves long, uphill runs that challenge his mind, body and spirit. His inspiration comes from nature, the trees, the mountains and the wildlife. This allows him to connect with the environment and feel their energy while running, which gives him the freedom and flexibility to go wild. By being in touch with the Earth and living conscious and mindfully we can set vibrations that inspire and take action to help heal, nurture, and care for our planet and each other.

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Internet of Elephants National Geographic Fellow Gautam Shaikh founded the organization in Nairobi in 2017. The goal of Internet of Elephants was to make meaningful and fun connections between people and animals. With a mission to make animals like Uuliin the snow leopard, Chili the gibbon, and Mtweturia the elephant as famous as Beyoncé, Neymar, and Jon Snow, Internet of Elephants wants to change the way wildlife conservation is supported today.

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Much of modern life is now indoors. It affects creativity, happiness and health. That’s why, as the creator brand in the outdoors, we believe being outdoors is the solution. Run, bike, hike, or climb – combining more than 50 years of integrated technology, our adidas TERREX and Five Ten products take you from nature to urban without compromising performance and style. At adidas TERREX we bring people to the outdoors, and the outdoors to the city. Sport has the potential to transform lives.

Our Collaboration Partners

As always, you can use many of your favorite gadgets and apps to participate in Run Wild, and we’ve got a ton of cool collaboration partners supporting this years’ challenge! Find more info about our collaboration partners (and a few special offers they’re providing for Run Wild participants) below!

Run Wild FAQ


GoPro frees people to celebrate the moment, inspiring others to do the same. All of our products, including apps, are designed to let you record your life, pass the love, and capture it as you experience it. Sharing our stories makes it more memorable and more enjoyable. Join Run Wild and get the chance to win one of the three Run Wild Running toolkits with our HERO9 Black, 3-Way 2.0, Stash and Alpenglow!


Kinomap is an interactive training app for indoor cycling, running and rowing. It is the world’s largest geolocated video sharing platform, with thousands of videos from the best tracks around the world. The pair will respond to any resistance or inclines in your footage. RunWild members get 2 months Kinomap Premium Membership for free. After registering for the challenge, you will receive a confirmation email with the code.


Fitness starts with what you eat. You can take control of your health and reach your fitness goals. Track calories, break down ingredients, and log activities with MyFitnessPal.  


For many of the runners in the Polar community, nature and wildlife are the essence of running. We have all seen photos of habitat loss and deforestation or read about the urgency of saving endangered species… As such, we want to protect our planet so that we can keep running wild in the future as well. Not only do we support a healthier lifestyle and better sports performance, but also an environmentally sustainable future. We’re excited to join Run Wild 2021 and to be making a difference in wildlife protection. You can also contribute to the Run Wild Challenge using your Polar device. If you haven’t already done so, here is how to connect your accounts. Don’t have a Polar watch yet? Check out the Polar Grit X which features a lightweight design with military-standard durability. Use the code POLARWILD21 to receive 15% off POLAR Grit X The offer is valid from September 13 – October 4 2021 and only in Australia, Austria, Belgium, Denmark, Finland, France, Germany, Hong Kong, Italy, Ireland, Netherlands, New Zealand, Norway, Singapore, Spain, Sweden, Switzerland, UK, and US. 

Suda Outdoor

Suda Outdoor promotes contact with nature through outdoor sports, providing an app where all the community interacts and shares valuable information to go outside.They believe our world will be a better place if everyone experienced the outdoors. The environment would make people happier, healthier and more aware of how to protect it.


The Conqueror Challenge

Make every mile count by taking on one of The Conqueror’s virtual challenges. For every challenge completed, you will earn real medals. You can complete challenges ranging from 21 to more than 2,000 miles. They also take you to some of the most iconic places on Earth. RunWild offers a 20% discount on the Conqueror Virtual Challenge you choose. After registering, participants in the eligible countries will receive the code via confirmation email. 

What Activities count towards Running Wild?

This challenge is open to all running and walking activities, including treadmill running, running on a treadmill or hiking, as well as trail running in the adidas Running App. Follow COVID-19 regulations in your area. Get involved in the challenge by downloading the app


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