There is a lot of great information about lead generation. However, there are also a lot of myths about it. If you do not have the right information about lead generation, then it will be a lot more difficult for you to get sales leads.
Myth: You cannot keep track of your leads.
Fact: Keeping track of your leads is a lot like keeping track of your inventory. There are many ways that you can keep track of your leads. You can keep track of everything from the first contact to the first sale. The type of business that you have will determine the type of method that is right for you. Many businesses choose suitable metrics tracking while others choose optimized analytics. Infofree.com, a Software-as-a-Service website, provides their own contact manager or “CRM101” that’s included with every subscription.
Myth: Qualifying leads does not matter.
Fact: Quality is more important than quantity when it comes to getting leads. Your marketing team will have to make sure that you are getting quality leads. Average accuracy for both business and consumer sales leads is at 90 percent for Infofree.com. Much higher than the national lead-database average.
Myth: Quality landing pages are not important.
Fact: Quality landing pages are an important part of any marketing campaign. You will be able to take your business to new heights with quality landing pages. Your marketing team will be able to determine the number of landing pages that you need. The use of artificial intelligence is a must. You will also have to grab the attention of your users.
Myth: Social media is ineffective for generating leads.
Fact: Social media is a valuable tool. You can use it to raise awareness about your brand. You can also use social media to interact with your customers. You can take advantage of the different platforms such as Twitter, Instagram, Facebook, and LinkedIn. However, there are specific methods that you will have to use to get the most out of social media marketing.
Myth: Webinars are a waste of time and money.
Fact: Most people today are internet-savvy and love webinars. You will be able to interact with both current and future customers by hosting a webinar. You will also be able to answer any questions that they have. If you take the time to plan out your seminars, then you will find that they will help improve your business.
Myth: You need to have a lot of success stories.
Fact: Most people who read testimonials will have one story that sticks with them. However, the focus must be on quality instead of quantity. If your business has great services and at least one positive testimonial from a real customer, then you will be set up for success.
There are a lot of myths that can derail your marketing plan. However, if you have an optimized marketing strategy, then you can expect to have success.
Infofree is based in Omaha, Nebraska. In 2013, it was named one of the fastest-growing companies in the United States. It has mapping features that are designed to help people generate sales leads.