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Cannabidiol, more commonly known by its abbreviation CBD, is a cannabinoid that was almost unheard of as little as a decade ago.

Like THC, it’s just one of hundreds of chemical compounds that can be isolated from the cannabis plant and is known for its variety of health and wellbeing benefits. 

It wasn’t until a few years ago when the marijuana legalization movement really gained traction, that awareness surrounding CBD really grew.

At a time where people wanted to embrace the health effects that came with marijuana without the psychoactive ingredient responsible for making people ‘high’, CBD, especially in capsule form from Verum, offers the perfect alternative. 

Often almost completely isolated from THC, CBD continues to provide many of the health benefits associated with marijuana without the unwanted side effects.

The positives of this chemical compound soon caught the attention of government officials in countries around the world. 

This includes America, who made the bold decision to legalize hemp-based CBD oil federally from the end of 2018 as long as it contains less than 0.3% THC. 

Market Predictions 

Although there are still a lot of restrictions on how CBD can be used, the legalization of CBD in countries like the US, Uruguay, and Canada has had a positive effect on the market. 

Before 2015, when CBD was largely illegal, the oil market alone was worth an estimated $202 million. 

By the end of 2018, this figure had grown to $270 million, and with the US being major players in international markets in many industries, this could grow rapidly in the next few years. 

In fact, HealthcareWeekly reports we could see the market worth as much as $3.86 billion by 2025, for a growth CAGR rate of 39.5 percent. 

Other predictions say this figure is extremely modest, and it could actually reach 20 billion by 2024 as a result of the increased mainstream acceptance of CBD. 

With either prediction, the growth markers are unlike anything other industries are experiencing at the moment, and many businesses are looking to take advantage of this.

One such industry that has been influenced is the beauty industry, who have turned towards CBD as a way of diversifying revenue and increasing overall profits. 

 How CBD Is Influencing The Beauty Industry

The Ingredient Has Been Adopted By Many Mainstream Brands 

The beauty industry as a whole might be known for its controversies, but many of the mainstream brands work hard to make sure they avoid it. 

This is why adding CBD—or any cannabinoid derived from cannabis—to products was completely unheard of until recently. 

Spurred on by the legislation of CBD in many countries, including the US, however, some mainstream brands have stepped forwards as innovators in an infamous crossover between markets.

This includes Sephora, who announced the launch of their CBD-infused product range and ‘Cannabis Beauty’ category at the beginning of this year. 

Other beauty retailers to do the same include Barney’s and Neiman Marcus, Walgreens and Kroger. 

Homemade CBD-Infused Beauty Products Are On The Rise

In addition to the adoption of CBD-infused beauty products from mainstream retailers, independent traders selling CBD-infused beauty products have also increased. 

This is largely due to changes in legislation in countries like the US that allows people to advertise hemp-based products without facing legal repercussions.

With the number of mainstream banks that accepted payments from CBD sales also increasing, many have gained the confidence to more openly sell their products online.

Now, searching for CBD beauty products on homemade-specific marketplaces like Etsy returns hundreds of results where it may have returned none just a few years ago. 

CBD Has Made A Drastic Difference Towards Skincare Products

Although the beauty industry has seen experimental CBD infusions across a wide range of products, the area where it has been most obvious is in skincare. 

This is largely due to the health and wellness benefits associated with CBD, which target issues many people who use skincare products face. 

The first category of skincare products where CBD infusions have seen increased popularity in the last couple of years, for example, has been in acne products. 

While CBD on its own may not completely cure acne, it can help treat the condition alongside other ingredients due to its anti-inflammatory properties.

In addition to this, studies have shown that CBD is a natural pain reliever, helping to remove some of the discomfort faced by acne sufferers before and during the time when the product begins to help. 

Another subsection of skincare that CBD infusion beauty companies are focusing on is dry skin, with some even targeting conditions like psoriasis and eczema specifically. 

Although research into this is only in its beginning stages, it’s thought that the anti-inflammatory properties in CBD could help reduce the appearance of CBD.

Most often, skincare products with CBD come in cream form, which is mixed with high-quality coconut or olive oil. Together, the combination creates a moisturizing effect that enhances the effects of CBD while also providing quick relief for sufferers. 

CBD Is Also Targeting Older Generations Of Beauty Lovers 

Although the majority of the beauty industry’s focus remains on younger generations, the older generation aren’t missing out on the benefits of this new trend. 

In fact, many of the new anti-aging cream releases released in the last year or so now contain CBD. 

This additional ingredient in particular aims to help with reducing or preventing wrinkles, and brightening your overall complexion.  

It does this primarily by increasing the production of collagen, which is responsible for providing structure and brightness to the skin. 

In addition to this, beauty industry experts have also found it helps to protect us from UV rays and free radicals, which accelerates the aging process and leads to premature wrinkles. 


It might only be in its beginning stages, but it’s clear to see that CBD is already having a big influence on the beauty industry. 

Innovative companies and individual sole traders have taken full advantage of the relaxed rulings surrounding the cannabinoid to make and sell products that will benefit many different beauty lovers.

The evidence we’ve shown so far is that this trend won’t only appeal to younger generations, with many products already targeted towards those in older generations.

This could lead to CBD influencing the beauty industry in a way that changes it forever, making CBD an evergreen and ever-important ingredient in many products going forwards. 

Adam Legas

Adam Legas

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